Root Down Naturals

Grant founded Root Down Naturals in 2009 to provide premium natural products brands in the supplement, body care and lifestyle categories with best-in-class sales and marketing representation in the Southeast Region. Grant's start in the industry came at a natural retailer in his home state of North Carolina in 2003, and soon shifted to outside sales, marketing and education. He has pioneered and grown many industry leading natural brands - nationally, in the Midwest, and now in the Southeast. Grant is passionate about nutritional healing, botanical medicine, and natural retail. He also loves music, cooking, sports, spending time and traveling with his family, and the great outdoors.

Nina has been a lifelong customer of the natural products industry, growing up in a household that shopped at independent health food stores and Bread & Circus. She started in the natural products industry in 2005 as a marketing manager at Whole Foods Market in New England. She spent 3 years after her time at Whole Foods as a real estate agent before returning to the industry she loves as a supplements broker in FL. She brings her passion for natural lifestyle, her experience in retail, marketing and brand representation, and her dedication to education into her role with Root Down Naturals.

Mimi started her journey in 2000 in Asheville NC. She worked at the Biltmore Estate for 11 years while pursuing her studies in Botanical Medicine, Energetic Healing, as well as Clinical & Professional Herbalism. In 2013, she began her professional career in the Natural Products Industry, working at Garner’s Natural Life, a local family-owned health food store and then went on to become Wellness Manager at Earth Fare in Columbia SC. In 2017, she became a Sales Representative for Health Matters Brokerage and soon took over as Principal Broker. She is now a broker partner and brand manager with Root Down Naturals, bringing with her years of knowledge in the natural products industry, a passionate commitment to her retailers and brands, and one of a kind customer service. In her spare time, she enjoys being outdoors, gardening, music and spending time with her precious pup, Sweet Pea!

Liz began her professional career in the natural industry at Sprouts Farmer’s Market in Birmingham, AL. There she learned the art of retail department and staff management and honed her merchandising skills. For many years before this, she studied herbs, natural remedies and various natural healing modalities. Through her studies and with the help of herbal allies and savvy teachers, Liz has made transformative healthy lifestyle changes. She passionately shares natural and botanical knowledge and tools to support a healthy lifestyle. Liz subscribes to the ‘lifetime learner’ role and is constantly continuing education in the natural realms and otherwise. Other loves include creating and appreciating art, music and good food, exploring the natural world and spending time with her young daughter and 2 dogs.

James was born and raised in Florida, the son of successful independent health food store owners who started their businesses in 1978. Growing up in a household well versed in natural foods, body care, and supplements, James carried that same passion and worked in the family stores for years. He began college studying environmental law, then business management, finance and ultimately obtained his degree in economics before striking out on his own to found Grassroots Natural Market in 2006. He enjoys traveling, live music, craft beer, great food, and finding humor in all situations. James brings a strong business background with his lifelong passion for natural foods and supplements to the Root Down Naturals team.

Genevieve began her path in the industry doing demos in her native New England, and started working with Root Down Naturals in 2011 after a move to North Carolina. In 2014 she took on the roles of demo coordinator, administrative assistant, and brand representative in Eastern NC. She is now a seasoned associate broker who takes great care of her retailers. Genevieve is passionate about learning, educating, and helping people find quality natural products that can truly make a difference in their lives. She is also a Reiki Practitioner and student of Herbal Medicine.

Tori started in the natural product industry in 2015. She jumped into a clean lifestyle by working at a natural grocer and smoothie/juice bar. She took her newfound passion for health and wellness, and began working under an herbalist with 20 years of experience, finding fulfillment in helping other people with challenges she had overcome. She then went on to natural product support and representation and is now an associate broker with Root Down Naturals. Tori enjoys spending time in nature, traveling and practicing yoga.

Kelly has a deep passion for the natural foods industry. After graduating from Florida State University, her journey began as a supervisor at Whole Foods Market. From there she became a Demo Specialist for Garden of Life. Her product and sales knowledge grew, and she later became a Brand Ambassador for both New Chapter and Winged Wellness in Southeast Florida. Her key interest has been to pass on her knowledge and create new customer relationships, while supporting their daily health in ways they never knew previously existed nor realized they needed. Kelly provides customers and retailers with a new love for supplements and wellness products that enhance their well being and help them live life the way they truly want. 

Jeff started in the Natural Products Industry over a decade ago with Whole Foods Market. He explored many different roles with the company over his tenure, ultimately moving into a Whole Body team leadership position where he excelled and gained keen understanding of the wants and needs of the industry as it continues to evolve. His experience includes: consulting & educating, marketing, merchandising, and financial operations knowledge in the Natural Products and Supplements Industry. He has a passion for science-based and efficacious natural products that provide people an alternative to the status-quo. Jeff can be found in the great outdoors and with his dogs in his downtime.