Sales, Marketing & Education

Root Down Naturals

Proudly serving health and wellness retail throughout the Southeast and Florida

What We Do

We are a sales team, we are educators, and we are tireless advocates for our retailers, our brands, and the health of our communities
Root Down Naturals team with clients
Root Down Naturals team with clients

Serving the Natural Products Industry

Root Down Naturals services the natural products industry in the Southeast U.S. – in the great states of North and South Carolina, Tennessee, Georgia, Alabama, Mississippi, and Florida – representing manufacturers of premium quality, science-driven dietary supplements, organic herbs and superfoods, natural body care, and healthy lifestyle products. Our focus is on education and client service, and in a larger sense, wellness and sustainability of the individual, the environment, and the community.

Who We Help

We serve and support the natural retailers of the Southeast and Florida, representing a select portfolio of premium health and wellness brands. Our team delivers consistency and trusted service – working closely with natural grocers and health food stores of all shapes and sizes. It’s a diverse and growing natural products landscape here, with national and regional grocery chains, coop grocers and independent health retailers, large and small, all growing and thriving. Our relationships, strength of representative coverage – and our dedication to the needs of our brands and retailers – are the foundation of our success.

Who We Are

We’re a band of industry veterans, retail consultants, and herb and supplement lovers – rooted in the South.

Headshot Grant Meadows

Grant Meadows

Principal & Sales Director

Headshot Nina Hewitt

Nina Hewitt

Florida Sales Director & Brand Manager - Western FL Accounts

Headshot Mimi Parnell

Mimi Parnell

Lead Broker & Brand Manager - Carolinas and GA Accounts

Headshot Liz Carr

Liz Carr

Associate Broker - Alabama, Western TN, MS, FL Panhandle

Headshot James Robison

James Robison

Associate Broker - Northeastern/Central FL

Headshot Genevieve Olive

Genevieve Olive

Associate Broker - North Carolina

Headshot Tori Leng

Tori Leng

Associate Broker – Central TN and GA

Headshot Kelly Morgan

Kelly Morgan

Associate Broker – Southeast Florida

Headshot Jeff Head

Jeff Head

Sales & Marketing Coordinator, Key Account & Brand Management

Our Values

Root Down Naturals team with clients holding their products in stores

Improving Lives

We believe in the balancing and healing power of nature and a natural lifestyle, and work closely with vendors and retailers to provide end-users with products and education that will support and improve their personal health and the health of our planet.

Root Down Naturals team marketing a product in stores

Social & Environmental Impact

Through our vendor partners and our own efforts, we support social and environmental causes, and believe, as a business, this is a responsibility.
Root Down Naturals team with clients holding their product in stores

Business Growth

We believe in impactful and sustainable business growth and are fully invested in the success of our retailers and vendor partners, by being trusted advisors and retail and product experts.